Kobe Bryant Lifetime Nike Contract
The Kobe Bryant Estate has reached a new long-term contract with Nike to continue producing both footwear and apparel from Bryant's Zoom Kobe series, Vanessa Bryant and Nike announced on Thursday. With the new agreement, Nike will continue to produce shoes and clothing from Bryant's Zoom Kobe series. Bryant's previous deal with Nike expired last year.
From Nike. However, the relationship between Nike and Kobe Bryant - and his estate - is over. Kobe had signed a five-year extension with the company in 2016, and as it was set to expire Nike and the Bryant estate, led by his widow Vanessa, could not reach agreement a new deal.
Nike, Kobe Bryant estate reach new deal
Complex broke the news and both sides confirmed it with statements. Shortly after Kobe Bryant retired in 2016, he cemented a five-year deal with Nike that would extend the Mamba's shoe line well into his retirement. The Kobe Bryant estate reached a new deal with Nike nearly a year after Bryant's initial endorsement deal with the company expired.
The estate of former Los Angeles Lakers star Kobe Bryant and sportswear company Nike did not agree to a contract extension. With Kobe Bryant's five-year, post-retirement endorsement extension with Nike having expired this month, Vanessa Bryant and the Kobe Bryant estate elected not to renew the partnership, she confirmed to ESPN in a statement Monday night. "Kobe's Nike contract expired on 4/13/21," Vanessa Bryant, widow of the Lakers legend, told ESPN.
Sports Business Journal on LinkedIn: Kobe Bryant's estate has reached a ...
The nearly two-decade relationship late basketball player Kobe Bryant and Nike has ended. Bryant was "an important part of Nike's deep connection to consumers," Nike said in a statement. Kobe Bryant's contract with Nike has expired, opening the door for his name and likeness to be used elsewhere.
The Bryant camp was also allegedly frustrated with the way Nike handled the Lakers legend's releases after his death, limiting new releases. Because of Kobe's passing, demand for his shoes only grew.
