Cross Colours is a clothing brand launched in 1989 by Carl Jones. Launched on the premise of producing "clothes without prejudices" Cross Colours helped establish a fashion market based around black youth. Jones sold the company in 1985 and founded Surf Fetish, a trendy beachwear concern.
In 1989, he took inspiration from the emerging hip hop culture and started Cross Colours, the first apparel company that took urban style to the masses to the tune of $80 million in three years. Founder of CROSS COLOURS - Clothing Without Prejudice since 1989 Carl Jones, along with Thomas Walker, created CROSS COLOURS, the world's first streetwear brand, in 1989. Cross Colours.
The business partners sold the company in 1985, and Jones founded Surf Fetish, a trendy beachwear concern. Jones and Walker won back the Cross Colors trademark, and dropped a limited edition Cross Colors line in 2014. Cross Colours is now seeing a resurgence with music artists like Drake, Rihanna, Cardi B, Billie Eilish wearing the designs.
Cross Colours, founded in 1989 by Carl Jones and TJ Walker, revolutionized streetwear by combining vibrant, Afrocentric designs with powerful social messages. The brand became a cultural icon through celebrity endorsements and its portrayal on TV shows like In Living Color and The Fresh Prince of Bel-Air. After facing rapid growth and over-reliance on major retailers, Cross Colours went.
The Cross Colours product that was sold in more than 50% of "M-G-R" stores was no more. From there, Cross Colours started showing up less and less on the emcees and young urban kids that helped with its success. And companies like Karl Kani, which was a part of the Threads 4 Life family, took over.
Cross Colours is back. Well, the reality is that Cross Colours never quite went away. In the early 1990s, Carl Jones and TJ Walker founded an urban streetwear brand that went against the drab gangbanger workwear of the time, opened the inner-city up to positivity, and introduced baggy pants to the Yo! MTV Raps generation.
Aptly named Cross Colours, the label skyrocketed overnight, draped. History "Through their bold designs and graphics, Walker and Jones originally set out to craft positive messaging around African American culture and oppression" - Vogue "Cross Colours positioned itself as a voice of urban youth, with clothing that was fashion forward and community oriented.". Is Cross Colors Black Owned? Cross Colours, the only black-owned company in the Convention Center, took $5 million in orders-including $1.5 million from Merry-Go-Round-in four days, Jones says.
History Cross Colours was the brainchild of Carl Jones the entrepreneur who studied fashion at Otis Parson's School of Design and Trade Technical College in Los Angeles, United States, then worked in various fashion enterprises before starting his own T.