How seeing the new color 'olo' opens the realm of vision science UC Berkeley scientists tricked the eye into seeing "the greenest green" they'd ever seen. They say it could transform how we understand and treat eye diseases, and expand the way we see the world around us. By Anne Brice, Kara Manke.
All participants found that if they added white light to olo, desaturating it, the new color matched the laser, confirming that olo lies beyond the normal human range of color vision. The researchers named their new color "olo." Study author James Fong, a computer science PhD student at University of California Berkeley, and his advisor, Dr. Ren Ng, join Host Flora Lichtman to talk about the project, and the possibility of expanding the limits of human color perception.
Scientists Say They've Discovered a New Color-an 'Unprecedented' Hue Only Ever Seen by Five People The color, dubbed olo, is described as an intensely saturated teal. Researchers say it. Olo is an imaginary color that can be seen by shooting lasers into the retina to isolate the response M cone cells.
It is impossible to view under normal viewing conditions, due to the overlap between the wavelengths of light which stimulate M cone cells, and those that stimulate S and L cone cells. Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand. Five people have seen a color no one else has-a kind of superintense blue-green.
The experiment, described today in Science Advances, represents " a technological tour de force " that "almost falls into the realm of science fiction," University of Washington neuroscientist Jay Neitz told Popular Science. To create the new color experience, the researchers shined tiny lasers into. Scientists use lasers to reveal a vivid new color, "olo," never seen in nature and only visible by retinal stimulation.
A color swatch approximating a less saturated "olo," a blue. Olo is described as a "new color" that scientists argue they've enabled people to see - one that doesn't resemble anything in our everyday visual experience.