The History of NFL Color Rush The Color Rush program was launched in 2015, with eight teams wearing alternate jerseys during Thursday night games. The uniforms were eye-catching, featuring bright, solid colors that contrasted with the normal home and away jerseys. The NFL Color Rush was a promotion done in conjunction with the National Football League (NFL) and Nike that promotes so-called "color vs.
color" matchups with teams in matchup-specific uniforms that are primarily one solid color with alternating colored accents, primarily airing on Thursday Night Football. The NFL uniform landscape got a major shakeup in 2015 with the introduction of Color Rush jerseys. Remember those? Those bright, same-color jersey and pant uniforms? This initiative, spearheaded by the NFL and Nike, aimed to add new excitement and visual intrigue to Thursday Night Football games.
Let's look back at this concept, and how it came to an unfortunate end (somewhat). While select teams may still choose to don alternate uniforms or participate in special-themed games, the original Color Rush program is no longer a consistent aspect of the NFL schedule. The first cohort of NFL Rivalries clubs, from the AFC East and NFC West, will debut their new Rivalries uniforms designed by Nike during a single upcoming home game against a division rival.
The NFL's "Color Rush" promotion was a huge success when it debuted in 2015. But does it still have the same appeal? In 2015, the NFL introduced promotional Thursday Night "Color Rush" games, in which teams would wear new alternate uniforms with matching jersey, pant, and sock colors. The promotion was mandatory for the selected Color Rush games from Week 10 2015, through the end of the 2017 season.
After the 2017 season, some teams elected to continue to wear their Color Rush alternate uniforms. In 2019. The only way NFL teams can use alternate helmets is to feature them with non-standard uniforms (read: classic, alternate or Color Rush).
In so doing, they allowed teams to break out all. Do NFL teams still wear Color Rush? But the uniforms likely won't be making an appearance again. Fox Sports got the rights for "Thursday Night Football" through 2022, and with the deal, Color Rush came into question.
Is the NFL doing Color Rush this year? The Pittsburgh Steelers and the NFL released their full 2025 schedule on Wednesday night. After the release, Art Rooney II [] This article originally appeared on Steelers Now: Steelers Reveal.