Cross Colors Fashion
Cross Colours is a clothing brand launched in 1989 by Carl Jones. Launched on the premise of producing "clothes without prejudices" Cross Colours helped establish a fashion market based around black youth. CROSS COLOURS is the first clothing brand created for all Americans with a street point of view.
Embraced by the rising hip hop movement, the brand's premise CLOTHING WITHOUT PREJUDICE and slogans like EDUCATE 2 ELEVATE, STOP THE VIOLENCE and LOVE SEES NO COLOR made it iconic and fueled its meteoric rise, with support from top artists and celebrities such as Snoop Dogg, Tupac, Run DMC, Dre. Best Selling Products New Quick View Color Block New Arrivals Cross Colours Color Block Denim Jacket - Black/Red/Green. Cross Colours is often credited as being one of the first streetwear lines, becoming as famous as the scores of celebrities who wore it through the 1990s and early 2000s.
How Cross Colours paved the way for streetwear in the ‘90s
The iconic "Cross Colors" style emerged as a symbol of this freedom. Think of it as the wild child of 90s fashion: loud, vibrant, and full of personality. Cross Colors was no ordinary clothing line; it was a movement that challenged societal norms and embraced inclusivity.
The essence of Cross Colors lay in its dedication to color. A Colorful Legacy Cross COLORS burst onto the scene in 1989, spearheading a fashion revolution that championed bold and vibrant colors. The brand's founders, Carl Jones and TJ Walker, sought to infuse the streets with positivity, diversity, and unity through their clothing.
L.A. streetwear brand Cross Colours celebrates ’90s fashion - Los ...
With slogans like "Clothing Without Prejudice" and "Stop D Violence," they aimed to address social issues while. In the late '90s, one of Cross Colours's biggest retailers, Merry-Go-Round, filed for bankruptcy and, subsequently, the brand couldn't survive. In 2019, after a lengthy legal battle over the Cross Colours logo, Jones and Walker revived the brand that had paved the way for FUBU, RocaWear, and, in more recent years, Off.
Fashion & Beauty The story behind the '90s LA streetwear brand merging activism and fashion Cross Colours LA has served as a celebratory point of convergence for black pride, history and an inclusive ethos of 'Clothing Without Prejudice' since the days of Ronald Reagan's administration-By Luka Terihaj 30 July, 2020. The exhibition, Cross Colours: Black Fashion in The 20th Century, runs from now until March 1, 2020. "I found close to 300 pieces of clothing and accessories," Walker says of his online hunt.
